Showcasing Your Product: The Power of Photography
Mastering Product Photography
Capturing your product in its best light is essential to showcasing its unique qualities. At our in-house studio, we specialise in photography and videography that brings your product to life, from the smallest detail to the overall design. Whether you're photographing or filming, the key is in choosing the right angles, lighting, and backgrounds to highlight its features. When doing this yourself, be mindful of the texture, reflections, and the lighting setup—each element plays a crucial role in creating an image that truly represents your product.
Leica Q3-43 with the new Otect Q-CAP Q19084, displayed on a textured background, ensuring the packaging remains visible without any blown-out whites.
Lighting and Angles
When it comes to maximising the impact of your product photography, the choice of angles is key to capturing the essence of the object. Different angles highlight different features, and selecting the right one can significantly influence how the product is perceived. Lighting plays an equally important role, as it reveals the textures and finer details of the object. Think about using natural lighting vs studio lighting and how each will highlight your products features.
The texture itself affects how light interacts with the surface, so it’s essential to adjust the lighting accordingly, whether the finish is matte, glossy, smooth, or heavily textured. Minimising reflections is crucial, as they can distract from the product's true form. By carefully considering both the angle and the lighting setup, you can truly enhance the product's presence and allow its best features to shine.
A staged shot of the EL4P MIDI controller, using spot lighting and shadows to highlight the controller against a textured surface, enhancing its smooth finish and creating a dramatic feel to the photo.
Otect Q-CAP photographed in natural light outdoors for a nature segment
Point of Focus
The point of focus in a photograph or video is key to guiding the viewer's attention to what matters most. Whether it’s the product, a specific detail, or an action, the focus tells the story and highlights the main message. By choosing where to draw the viewer's eye, you control how the image is understood. Keeping the subject sharp while blurring the background or foreground can add depth and context, making the main focus stand out. The depth of field—whether shallow or deep—also plays a big role in directing attention and setting the right tone in your visuals.
The Eddytec Eddypen is defocused in the foreground to draw attention to the data displayed on the iPad.
Otect Q-CAP on the Leica M3-43, the Q-CAP is perfectly in focus, with the Leica body defocussed so the viewers eye is drawn to the product and not the camera.
Breaking Tradition: Don’t be afraid to try new things
Don’t be afraid to break the mould with your product photography. Some of the most striking and memorable images come from pushing the boundaries of traditional photography.
Experiment with bold angles, unexpected settings, and creative lighting to make your product stand out. Unconventional shots can capture attention and make your brand unforgettable in a crowded marketplace. Consider using a dramatic backdrop or finding a perspective that tells a story about your product.
Thinking outside the box can set your product apart and attract customers looking for something different. Ultimately, taking risks with your photography can create standout visuals that elevate your product to the next level.
The Eddytec Eddypen, set against a contrasting background, emphasising the incredibly small scale at which this carbon testing device operates.
A Heavily stylised photo of the EL4P Midi Controller, utilising lasers and stage lights to illuminate the scene.
